Snack food manufacturer, Pacific Snax, started out selling one brand of potato chips, called Kettle Classics. Although popular at local sandwich shops, the company was looking to expand their business. Their vision was to develop several product lines catering to the health-conscious consumers. They also looked into cross-promotional tie-ins with the motion picture industry as part of a strategy to boost revenues. I had the opportunity to work directly with the CEO in developing all their brands from packaging to consumer campaigns.

Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.